Monday, April 30, 2012

How Apple Sidesteps Billions In Global Taxes

How Apple Sidesteps Billions In Global Taxes:

An anonymous reader writes "An article at the NY Times explains the how the most profitable tech company in the world becomes even more profitable by finding ways to avoid or minimize taxes. Quoting: 'Apple's headquarters are in Cupertino, Calif. By putting an office in Reno, just 200 miles away, to collect and invest the company's profits, Apple sidesteps state income taxes on some of those gains. California's corporate tax rate is 8.84 percent. Nevada's? Zero. ... As it has in Nevada, Apple has created subsidiaries in low-tax places like Ireland, the Netherlands, Luxembourg and the British Virgin Islands — some little more than a letterbox or an anonymous office — that help cut the taxes it pays around the world. ... Without such tactics, Apple's federal tax bill in the United States most likely would have been $2.4 billion higher last year, according to a recent study (PDF) by a former Treasury Department economist, Martin A. Sullivan. As it stands, the company paid cash taxes of $3.3 billion around the world on its reported profits of $34.2 billion last year, a tax rate of 9.8 percent."
Read more of this story at Slashdot.

The Math Formula That Lead To the Financial Crash

The Math Formula That Lead To the Financial Crash:

New submitter jools33 writes "The BBC has a fascinating story about how a mathematical formula revolutionized the world of finance — and ultimately could have been responsible for its downfall. The Black-Scholes mathematical model, introduced in the 70s, opened up the world of options, futures, and derivatives trading in a way that nothing before or since has accomplished. Its phenomenal success and widespread adoption lead to Myron Scholes winning a Nobel prize in economics. Yet the widespread adoption of the model may have been responsible for the financial crisis of the past few years. It's interesting to ponder how algorithms and formulas that we work on today could fundamentally influence humanity's future."
Read more of this story at Slashdot.

Space travel coming to an airport near you? Maybe, if Skylon keeps its cool

Space travel coming to an airport near you? Maybe, if Skylon keeps its cool:
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Want to get from New York to Perth in under 4 hours, or maybe just head to outer space on a lark? Reaction Engines' "Skylon" mach 5 spaceplane might be your chariot -- or not. Its scheme of ingesting oxygen from the atmosphere instead of stowing it like a 50-year old modern multi-stage rocket sounds good, but the project's fate may hang on critical new tests. Failure is still a possibility, but if the high-speed, superhot gases can be cooled enough for the hybrid Sabre engines to work, and if Reaction Engines Limited can secure another round of funding, punching your space-ticket could soon be a very real possibility.
Space travel coming to an airport near you? Maybe, if Skylon keeps its cool originally appeared on Engadget on Fri, 27 Apr 2012 23:56:00 EDT. Please see our terms for use of feeds.
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Patterned by Nature: it's big, blocky and earth-approved (video)

Patterned by Nature: it's big, blocky and earth-approved (video):
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Quick quiz: which consumes more power, an "energy-efficient" 55-inch LED TV, or the 90-foot "Patterned by Nature" video installation at the North Carolina Museum of Natural Sciences? It's actually a trick question, because the sculpture does eat less power -- just 75 watts -- but then it only has a fraction of the TV's pixels. Each of its 3600 "dots" is in fact a 6-inch glass pane which can vary its transparency, a decidedly more lo-fi approach than similar tech we've seen before, but no less arresting as a result. As the video shows, it combines an eight channel soundtrack with twenty Mario-like animations on its serpentine skin -- ranging from bacteria to flocking geese -- to bring mother nature to the viewer without sapping her energy.
Patterned by Nature: it's big, blocky and earth-approved (video) originally appeared on Engadget on Fri, 27 Apr 2012 14:50:00 EDT. Please see our terms for use of feeds.
Permalink The Verge  |  sourceProsthetic Knowledge  | Email this | Comments

Fanatec's Clubsport pedals V2 bring improved brake and clutch feel to the virtual speedway (video)

Fanatec's Clubsport pedals V2 bring improved brake and clutch feel to the virtual speedway (video):
Fanatec's Clubsport pedals V2 bring improved brake and clutch feel to the virtual speedway (video)
Around these parts, we're generally suckers for all things related to racing simulators. As such, we're excited to learn that Fanatec has unveiled its next generation of the Clubsport pedals that we reviewed over a year ago. Dubbed as the Clubsport pedals V2, the company refers to the peripheral as an "evolutionary" update to original, offering a trio of improvements. The clutch has been retooled to have a "regressive feel" that's said to be similar to a real automobile, while the brake is now of the hydraulic variety, featuring user replaceable synthetic oil -- naturally, it still has an adjustable spring and load cell pressure sensor for the utmost customizability. The final touch is merely some visual spice in the way of black anodization. Notably, there won't be any tuning kit available initially, and V1 owners might be disappointed to know that the company has opted not to offer an upgrade kit, citing costs and potentially complicated installation. Fanatec is aiming to have the Clubsport pedals V2 out by June, bundled alongside its Clubsport wheel, with pricing set at $250 for the US (€250 in the UK). Pre-orders won't begin until May, so in the meantime, shift over to the source link below and the video past the break for all the details.
Continue reading Fanatec's Clubsport pedals V2 bring improved brake and clutch feel to the virtual speedway (video)
Permalink   |  sourceThe 911 Wheel Club  | Email this | Comments

How the Rotating Snakes optical illusion works

How the Rotating Snakes optical illusion works:
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In the new Journal of Neuroscience, Barrow Neurological Institute researchers present their study exploring why Akiyoshi Kitaoka's "Rotating Snakes" optical illusion is so effective. In fact, it's the cover story! From Science News:

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Participants held down a button when the snakes seemed to swirl and lifted the button when the snakes appeared still. Right before the snakes started to move, participants began blinking more and making short jumpy eye movements called microsaccades, Jorge Otero-Millan, Stephen Macknik and Susana Martinez-Conde report in the April 25 Journal of Neuroscience. When volunteers’ rates of microsaccades slowed down, the visual illusion faded and the snakes were more likely to stop moving.
"Snakes swirl in blink (and jump) of an eye" (Science News)

Abstract: "Microsaccades and Blinks Trigger Illusory Rotation in the “Rotating Snakes” Illusion" (Journal of Neuroscience)






Thinking in a different language affects how you make decisions

Thinking in a different language affects how you make decisions:
Back in 2002, psychologist Daniel Kahneman won the economics Nobel Prize for showing that human beings don't have a really good intuitive grasp of risk. Basically, the decisions we make when faced with a risky proposition depend more on how the question is framed than on what the actual outcome might be.

The classic example is to tell a subject that there's going to be a disaster. Out of 600 people, she has a chance of saving 200 if she takes x risk. If she doesn't take the risk, everybody dies. Most people will take the risk in that scenario, but if you present the same situation and frame it differently—"If you take this risk, 400 people will die"—the decisions suddenly flip in the other direction. Nothing has changed about the outcome. But everything has changed in terms of how people feel about the decision they have to make. This is the kind of thing that matters a lot to economics because it helps to explain why economic behavior in the real world isn't always as rational and self-interested as it is in theory.

There's a new study out in the journal Psychological Science that might add another layer of complexity to Kahneman's research. If you're thinking and talking in your native language, you're likely to respond to a risky situation pretty much exactly as in the classic example. But, these researchers found that if you're thinking and talking about the situation in a second language, things change. At Wired, Brandon Keim explains:

The first experiment involved 121 American students who learned Japanese as a second language. Some were presented in English with a hypothetical choice: To fight a disease that would kill 600,000 people, doctors could either develop a medicine that saved 200,000 lives, or a medicine with a 33.3 percent chance of saving 600,000 lives and a 66.6 percent chance of saving no lives at all.

Nearly 80 percent of the students chose the safe option. When the problem was framed in terms of losing rather than saving lives, the safe-option number dropped to 47 percent. When considering the same situation in Japanese, however, the safe-option number hovered around 40 percent, regardless of how choices were framed. The role of instinct appeared reduced.

That's interesting. The researchers tried this basic thing with several different groups of people—mostly native English speakers—and used several different risk scenarios, some involving loss of life, others involving loss of a job, and others involving decisions about betting money on a coin toss. They saw the same results in all the tests: People thinking in their second language weren't as swayed by the emotional impact of framing devices.

One study doesn't prove this is universally true. Even if it is true, nobody knows yet exactly why. But Keim says that the researchers think the difference lies in emotional distance. If you have to pause and really put some brain power into thinking about grammar and vocabulary, you can't just jump straight into the knee-jerk reaction.

Read the rest of Keim's write-up on the study at Wired.com

Via Marilyn Terrell





Steve Jobs wanted to be Willy Wonka for a day

Steve Jobs wanted to be Willy Wonka for a day:
From Insanely Simple: The Obsession That Drives Apple's Success, by Ken Segall:

Steve's idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.

Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.

Gizmodo: Steve Jobs Wanted to Be Willy Wonka For a Day





Nintendo aims to flog 18 million 3DS, up to 10.5 million home consoles this fiscal year

Nintendo aims to flog 18 million 3DS, up to 10.5 million home consoles this fiscal year:
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All eyes are on Nintendo, now that it has revealed losses of $460 million. Buried in all of the financial paperwork were the revelations that it sells the 3DS at a loss, its plans for digital distribution and its projected sales figures for this year. It aims to flog 18.5 million 3DS handhelds and 10.5 million Wii consoles by March 31st 2013. But wait, what about the Wii U? That figure actually encompasses both old and new hardware, so it is either hoping for a sharp fall in Wii sales or a tough opening for the new baby. It's a bold pair of figures that relies upon how well New Super Mario Bros 2, Animal Crossing and the new hardware capture the public's imagination in a time when people are tightening their belts (especially if they've been using Wii Fit).
Continue reading Nintendo aims to flog 18 million 3DS, up to 10.5 million home consoles this fiscal year
Permalink Joystiq, Joystiq  |  sourceNintendo, (2)  | Email this | Comments

Nintendo's gunning for retailers, expanding eShop offerings for Wii U, 3DS

Nintendo's gunning for retailers, expanding eShop offerings for Wii U, 3DS:
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Nintendo is going to sell its 3DS and Wii U games through the eShop as well as on the high street. Concerned about the money wasted in "inventory," the company will let consumers choose where they get their fix from. The first two games to get the treatment will be New Super Mario Bros 2 and Onitore Brain Training (working title) for the handheld, with more expected in the future. As consumers transition to downloads, the company will keep its brick-and-mortar partners on-side by allowing them to sell "activation codes" to the digital titles -- although that does mean you'll have to drive down to Gamestop and back.
Nintendo's gunning for retailers, expanding eShop offerings for Wii U, 3DS originally appeared on Engadget on Fri, 27 Apr 2012 10:13:00 EDT. Please see our terms for use of feeds.
Permalink Joystiq, (2)  |  sourceNintendo, (2)  | Email this | Comments

Friday, April 27, 2012

The Pure Google Home Screen [Featured Home Screen]

The Pure Google Home Screen [Featured Home Screen]:
Reader crstemple designed his new home screen around Ice Cream Sandwich and Google's new, great-looking product icons. Here's how he put it together. More »








Score Flash Sale Deals By Starting at The Bottom [Shopping]

Score Flash Sale Deals By Starting at The Bottom [Shopping]:
Flash sale websites like Gilt and Ideeli offer significant savings on designer goods, home items, and travel, but often the sales run out quickly. Real Simple offers this smart strategy to increase your chances of getting a deal: start at the bottom. More »