Thursday, April 21, 2011

How Number Psychology Impacts the Prices You'll Pay [Pricing]

How Number Psychology Impacts the Prices You'll Pay [Pricing]: "
You think of prices ending in .99 as discounted, or you don't think of those last two digits at all. Prices with a '.00' are seen as premium goods, while 4s and 7s seem very precise. Pricing psychology is tricky, and it's almost always in play. More »






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