Louis CK's Internet Experiment Pays Off

Louis CK's Internet Experiment Pays Off:

redletterdave writes "Comedian Louis C.K., real name Louis Szekely, took a major risk by openly selling his latest stand-up special, 'Louis C.K. Live at the Beacon Theater,' for only $5 on his website and refusing to put any DRM restrictions on the video, which made it easily susceptible to pirating and torrenting. Four days later, Louis CK's goodwill experiment has already paid off: The 44-year-old comic now reports making a profit of about $200,000, after banking more than $500,000 in revenue from the online-only sale. The special, which has sold 110,000 copies so far, is only available on Louis CK's website."

Read more of this story at Slashdot.