Sunday, January 1, 2012

Bohn Aluminum's hypermodernist futuristic wartime ads

Bohn Aluminum's hypermodernist futuristic wartime ads:





Here's a gallery of advertisements from the Bohn Aluminium and Brass Corporation, illustrated in super-modernist, streamlined style by Arthur Radebaugh. They run the gamut from future farms to future vehicles to exploded engine diagrams, with monorails and super-jumbos and transparent curvy refrigerators for all. They're full of wartime pluck, with ad copy like, "When peace is established, a great variety of new products for the housewife will be forthcoming. One of these will be a new refrigerator... When Victory comes, Bohn will continue such work as designing new refrigerator parts..."




Imaging the Future, Arthur Radebaugh, Bohn Aluminium and Brass Corporation, advertisements

(via How to Be a Retronaut)






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