Microsoft doles out the dough to Nokia and Samsung, plans Mango marketing bonanza for year's end

Microsoft doles out the dough to Nokia and Samsung, plans Mango marketing bonanza for year's end:

Know who loves it when other OEMs call him big poppa? Ballmer, that's who. So much so that he's opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango marketing. Hold onto your hats though, it's no carte blanche access to Redmond's Gringotts. According to a report on Mobile Magazine, inside sources claim MS has set aside ₤28 million (about $44 million) for the endeavor, with about ₤20 million of that reserved for Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the cooperative agreements all parties agreed to, ensuring future WP devices get the media saturation they deserve. So, keep your eyes peeled this upcoming winter. We have a feeling you won't be able to escape the commercial onslaught, anyway.

Microsoft doles out the dough to Nokia and Samsung, plans Mango marketing bonanza for year's end originally appeared on Engadget on Fri, 14 Oct 2011 15:05:00 EDT. Please see our terms for use of feeds.

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Microsoft finalizes acquisition of Skype, Tony Bates shares his thoughts (video)

Microsoft finalizes acquisition of Skype, Tony Bates shares his thoughts (video):

Well, it's finally happened -- Microsoft's acquisition of Skype has just been finalized, a little more than five months after it was first announced. Under the $8.5 billion deal, Skype CEO Tony Bates will be named president of the new Skype Division of Microsoft, and will have to report directly to Steve Ballmer. Many Skype employees, meanwhile, will stay onboard at offices around the globe, including at outposts in Estonia, the Czech Republic, Russia, Sweden, the UK, Luxembourg, Japan, Singapore, Hong Kong and the US. In a post on the Official Microsoft Blog today, Bates seemed unsurprisingly enthusiastic about the acquisition, describing it as a marriage of two "disruptive, innovative, software-oriented companies." The exec was less specific about the role his company would play within Redmond's new architecture, but assured that Skype would be at the forefront of future communications initiatives across a variety of platforms. "Microsoft is committed to the ubiquity of the Skype experience - communication across every device and every platform will remain a primary focus," Bates wrote. "And we've only scratched the surface." Head past the break for Microsoft's full PR, as well as the video address from Bates.

Continue reading Microsoft finalizes acquisition of Skype, Tony Bates shares his thoughts (video)

Microsoft finalizes acquisition of Skype, Tony Bates shares his thoughts (video) originally appeared on Engadget on Fri, 14 Oct 2011 02:34:00 EDT. Please see our terms for use of feeds.

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